A comparative study of b-class culture and kawaii culture

Kawaii is one of Japan's greatest cultural exports But cuteness is more than just a fad or a commercial success story: It's part of our

Types of Kawaii · guro-kawaii –grotesque cute This is cute done in a disturbing, grotesque way · kimo-kawaii

tonikaku kawaii KAWAII? Simply put, kawaii is the aesthetic of all things cheerful, sweet, and adorable The word kawaii means “cute” in Japanese But it's so much more

kawaii The word kawaii is derived from a phrase that refers to blushing but through time the meaning of the word has changed and is nowadays translated